The Story
Chimes all natural is a ginger chew candy created by an Indonesian couple and their friend in the small town of Java, Indonesia during the year of 1935. Time has passed, but their recipe and values have always remained the same. The Chimes brand pride themselves on sustainability, improving the lives of others and aiming to be timeless.
WHY REBRAND?
WEAKNESS
º Only reaches a limited demographic
º Packaging is dated and doesn’t show their brand promise of being timeless
º Lacks a solid identity and social presence
OPPORTUNITIES
º Expand demographic to consumer lifestyles
º Updating packaging to a modern and minimal style that stays timeless
º Create a brand that can stand out and relatable
New Logo
The Chimes company has remained loyal to the same factories and families they grew their business with, sustaining many livelihoods in Indonesia. Knowing that, I wanted their logo identity to stay true to their core values but elevate it by incorporating an element of love to show their brand story of compassion. Together with natural and minimalist touch, the new Chimes logo speaks true to their brand that is timeless, impactful and love by all.
Instagram Ad & posts
New Packaging Style
Commercial Ad
